Business Development Consultant
Shanna Skidmore is a business strategist and financial coach. Nicknamed the “dream-releaser” by her clients, she helps entrepreneurs make money doing what they love by building profitable & sustainable businesses. For the past 10 years she has been immersed in the world of small business development and finance. By studying patterns of success, she now coaches and consults with creative entrepreneurs on business principles she found to be key indicators of success. Her background in finance, psychology and art, have allowed her to marry the world of business and creativity. Her greatest joy is watching others transform their stories and build businesses & lives they love!
Shanna will be presenting the following:
The 10 year Overnight Success
It’s easy to get caught in the hustle, doing #allthethings, keeping up with all the people (#squadgoals). How do you build a business that lasts for the long term without getting worn down, burnt out and financially underwater in the meantime? Growing a profitable, sustainable, life-enriching business takes more than just a great artist eye. In this talk Shanna will break down all the “should-dos” into the few, essential “must dos” for any business owner.
1. How to develop your product offerings
2. Developing multiple streams of income
3. Avoiding trends and instead pursuing deep work
Smoke and Mirrors
Instagram, Facebook, Newsletter, Analytics, Traffic, Conversion, Pricing …. What numbers are you looking at in your business? In a world where comparison sits on our shoulder like an unwelcome friend …. It’s time to take the fear and comparison out of numbers, and instead focus on the numbers that really matter! Shanna will show you how.
1. Finding the balance between ambition and contentment
2. Defining “numbers to know” in every creative business
3. How your numbers are key to working smarter not harder, for real!
4. Three strategies to feel more financially free in one week.
Photographer | Educator | Podcaster
I'm a small town Wisconsin photographer, podcaster and educator with big dreams. Most days, you’ll find me in yoga pants, working on the couch with a smile on my face and rescue pups in my lap -- or making googly eyes at my husband Drew from across the room. I’m a wedding blogger, a podcaster, and an educator -- plus, I’ve always got my bags packed for my next wheels-up adventure. I’m a storyteller, dog-rescuer, mac-and-cheese connoisseur, and championship napper. I've been named the Top Wisconsin wedding photographer for 3 years in a row and I love nothing more than serving up entrepreneurs with tactical takeaways that will help them grow a profitable, authentic business!
Jenna will be presenting the following:
How to Sell Simply Through Serving
Marketing is hard, it makes us feel "icky" and whenever we go to sell our products, services, or newest offer, we suddenly sound like a scammy car salesman. Why does this happen? Because we were never taught how to actually market in a way that speaks directly to our dream client without alienating the rest of the world. Owning a multifaceted business, I've systemized the way to sell without selling, to serve my audience authentically, and to prepare people to purchase allllll along the way through simply being myself. Let me help you harness your own inner power and marketing genius.
1. How to create a brand and not just a business
2. Ways to share your services without using catch phrases or sounding like an infomercial
3. How to grow a tribe that can pivot when your business does
4. Sharing your story in a way that creates connection beyond what you do, sell, or have to offer
Photographer | Educator
Lexia Frank is a highly sought after fine art wedding and portrait film photographer, who regularly shoots throughout the continental United States as well as internationally. As a former ballet dancer with the Madison Ballet, she attributes her love for the human form and the arts from her years in training, and she translates this beautifully into her photography. While obtaining her degree in Fine Art from the University of Wisconsin she fell in love with the traditional practices of film photography, and continues to use these methods of image-making in her business which helps to set her apart from the slew of digital media in this current age. In her work, she aspires to create honest, raw, quietly emotional imagery.
In 2011 Lexia won the prestigious Canon Project Imagin8ion Contest chosen by Ron Howard as the winner from amongst almost 100,000 photographs. The chosen photograph went on to inspire the award winning film “When You Find Me”, directed by Academy Award winning director Ron Howard and Bryce Dallas Howard. Ron Howard says about Lexia’s work: “It’s dramatic, it’s utterly human, powerfully relatable. (Her work) spoke so pointedly, powerfully, to a very relatable set of human emotions.”
She, as well as her work, have graced the cover of many national magazines such as BabyTalk, Rangefinder, and Veil magazine; exhibited in galleries; and authored many articles on photography. She has also been featured numerous times in wedding blogs and printed magazines like Martha Stewart Weddings and Destination I Do. She has been interviewed for magazines and news programs alike, and as an industry leader she also teaches master classes at the world’s largest photography convention- WPPI (Wedding and Portrait Photographers International). Her work has taken her all over the world- to Africa, the Middle East, Europe, South America, the Caribbean and beyond. In the future she hopes to continue to tell people’s stories photographically here in the US and beyond, and to teach her two young boys the art of slowing down to appreciate the beauty that is this life.
Lexia will be presenting the following:
Working Together as an Industry to Create the Best Possible Experience for Your Client
Have you ever wished another genre of the wedding industry understood your niche better? Have you felt that you could be doing even better work if 'only they knew' what your needs were? Come together during this presentation to learn all the things other industry members wish you knew, and have the chance to teach them as well! Learn what faux pas *not* to make, and how to create lasting relationships with colleagues outside your niche. This discussion will give you an insiders look into all facets of the wedding industry, so you can work together to create an even more amazing product and experience for your client while cementing your relationship with others in the industry.
1. Learn what other niches in the wedding industry want from you.
2. Have the opportunity to explain your needs to other industry creatives.
3. Learn how to work better together to create a better experience for your clients.
4. Learn how working together creates a better product for your own business.
5. Get an insiders view into the wedding industry as a whole and your place within it.
6. Learn how taking other industry creatives needs into account when creating your product or service cements your relationship with them, adds to more referrals, and a stronger business in the end.
Copywriter | Calligrapher
Ashlyn writes bespoke, meaningful words for creative women as a copywriter & calligrapher. She left her job as a publicist to go full-time with her calligraphy biz for brides -- and realized there were lots of creative women fumbling with their message and sales copy (you can take the girl out of the PR agency ... ).
Trading clients like Delta Air Lines and Chick-fil-A to work with wedding industry dreamies like Jenna Kutcher, Katelyn James, and Mary Marantz is just the bee's knees. When not writing about herself in third person, she’s usually trying to scratch the ink off her fingernails or grabbing margs and tacos with her husband.
Ashlyn will be presenting the following:
How to Write Copy That Converts
"I don't want to sound salesly -- but if my website doesn't convert, I know this is just an expensive hobby!" I hear this ALL the time! Most creatives aren't comfortable writing concise marketing language, but the thing is, the artistry's there: You just need the formulas & step-by-step guides to writing a site and IG captions that convert. We've seen it time and again, but high follower accounts don't ALWAYS translate to dollars ... but solid messaging and hacking into psychological copy tricks? That WORKS.
1. The 5 stages of your customer's journey, so you know how to write to one person in all of your messaging.
2. How to find your brand voice.
3. Practical tips and tricks … so you can DIY your copy without hiring a copywriter.
Editor in Chief | Creative Director | Writer
Katie is an editor in chief, creative director, writer and thought leader for artists. As a former ballerina and choreographer, Katie coaches creative professionals in a unique way utilizing her self-developed curriculum Editor's Course to ensure creative authenticity and sustainability. After Katie launched Cottage Hill in November 2014 as the only lifestyle and wedding publication, its inaugural magazine – The Homecoming Issue was immediately welcomed by thousands of readers in 43 US states and 4 countries before landing in all Barnes & Noble newsstands, The Captivated Issue and The Pioneer Issuefollowed in May and October 2015. Focusing more on lifestyle stories, The Grace Issue debuts Fall 2016. Cottage Hill is named after Katie’s hometown and celebrates lives worthy of an elegant and meaningful legacy through original inspiration, real stories and fine art photography by artists around the globe.
Katie will be presenting the following:
Assured + Well
Together with Katie, you will be faced with the most truth-revealing questions to uncover your deepest desires and motives in this series of clarity exercises. Recording answers by hand in your notebooks, you should expect to hand-write pages and pages of heart-centered answers directing you to exactly what you desire in your work, your business, life, and legacy. Then, we will walk together on how to sustainably pursue your dreams and embrace scientifically-backed self-care habits to ensure creative wellness. You'll leave this session feeling assured of your direction and that you can pursue it well.
1. Find clarity in your business and life direction.
2. Learn how to pursue your dreams sustainably.
3. Understand why creative wellness matters on a scientific level.
Designer | Calligrapher
I'm Angela, brand stylist, designer, and calligrapher behind Saffron Avenue. I focus on curating authentic brands and websites for small businesses as well as creating custom calligraphy for events. Beyond design I love to teach local workshops (which allows me to get out of the house and socialize), collaborate with various businesses for my blog, and even try to play 'photographer' from time to time. I'm obsessed with white tulips, dirty chai latte's, and of course my mini dachshund Curry. I'm always thinking of what I can try or do next, how to motivate others, and of course, where to find my next business challenge.
Angela will be teaching Watercolor Lettering during one of our creative sessions.
Wedding Marketing Consultant
Harmony Walton is the founder of The Bridal Bar and host of Bridal Bar Radio on America’s Talk and iHeartRadio. Harmony has also expanded the brand into her passion of destination weddings with Jet Fete by Bridal Bar, a destination weddings and honeymoons blogsite dedicated exclusively to weddings abroad and romance travel. With a vast celebrity clientele and over twelve years of experience in the luxury wedding space, her company has been recognized around the world and featured in 100+ media outlets, including The Associated Press, The New Yorker, The New York Times, Entertainment Tonight, People Magazine, Martha Stewart Weddings, and many more.
As a wedding business consultant and wedding expert, Harmony speaks frequently to both consumers and companies. Her true passion lies within connecting couples with brands, and brands with opportunities to increase their market share and scope of influence. She has helped launch dozens of successful wedding companies, re-positioned older businesses with the changing market, and supported wedding industry clients both online and offline across the country.
Harmony will be presenting the following:
Creating Your Own Dynamic PR Campaign
In this session, marketing expert and Bridal Bar founder, Harmony Walton, will share her tips and tricks to getting placed in the media. Having successfully secured features in over 100+ media outlets for her own company, and many more for her clients without the use of a third party PR firm, she knows the value of a press placement for small businesses. She'll share what works in weddings and how to do it yourself so you stay top of mind with top editors and TV producers.
1. How to sell yourself to the media successfully
2. What to know before you pitch
3. Out of the box ideas to maximize your media attention
Filmmaker | Producer | Camp Wed Co-Producer
Amy Johnson is the owner and creative director of One Fine Day Productions, a cinematography company that caters to luxury weddings. Amy has been producing wedding films and films for the wedding industry since 2002. Her company has received numerous awards and their services are sought after worldwide. She is a 6x Emmy winner for her work in the commercial world. Amy is very knowledgable and passionate about the wedding industry and is excited to share this passion with others.
Amy's company will be working with Campers to create a short film for each individual Camper to use to promote their brand online.
Andrea VandeBerg & Sarah Sarbacker
Wedding & Event Designers | Camp Wed Founders
(Pictured on right) One half of a talented team, Sarah Sarbacker co-owns Cherry Blossom Events, a wedding and event planning company based in Madison, WI. Sarah loves producing beautiful and cohesive events that reflect the hostess’ personal style, and has a passion for design and planning, whether it’s a small dinner party at home, a wedding or any other of life’s celebrations.
(Pictured on left) The other half of the Cherry Blossom Events dymanic duo. Andrea VandeBerg loves to personalize details and make each event unique and creative in its own way. Young entrepreneurs - and busy young mothers - she and Sarah love what they do and aim for a planning process that’s almost as much fun as the party.