Creative Director | Stylist | Camp Wandawega Owner
Tereasa's is a Senior Partner, Global Group Creative, & Director of Experiential. Based in Chicago. In her 18 year tenure at Ogilvy, worked out of the Hong Kong, UK, NY & Spain offices for the global rollout of the launch of Dove's “Campaign For Real Beauty.” She’s since crafted 360 advertising campaigns for brands from Miller to Mrs Meyers. Flor, Kotex & others.
Her other creative life as owner of Camp Wandawega has led being books being published by Random House, Hearst, Clarkson-Potter as well as contributor to lifestyle and home magazines such as Kinfolk, Better Homes & Gardens, Parents, Sweet Paul and more. Her home design and lifestyle projects have been featured in WSJ, Dwell, Conde Nast Traveller, Travel & Leisure, Martha Stewart Living, The Huffington Post, Remodelista, CBS, NPR, and Net-A-Porter & others..
And the co-designed & launched product lines with ANTHROPOLOGIE, GANT, URAL, Land Of Nod & Faribault Woolen Mills as well as partnerships with Trunk Club, Graduate Hotels & more.
The melding of her two creative worlds has evolved into the opportunity to host creative retreats for the global brand she loves from, Shinola, Twitter, Facebook, Instagram, Trek, Lululemon, Gatorade & more. She has been name an Advertising Age “Woman to Watch.” & featured in CB2’s “Hot series,” FLOR’s “Designer Showcase,” in Sun Times as a “Trend Forecaster,” in CS Interiors as a “Style Icon,” Michigan Ave “Style profile,” and Crain’s "Top Influencers of 2017” , Reese Witherspoon’s ‘Hello Sunshine’ creative women stories series.
Tereasa has a passion for mentoring ad students at University for Creative Arts UK and serving on the launch advisory board for SOHO House Chicago. She is constantly on the hunt for the next cabin to save-- And spends as much time as possible scheming travel plans with her husband so that she can start her next travel journal with her 7 year old daughter Charlie.
Tereasa will be presenting the following:
360 Creative Living
• The three pieces of advice that changed my life.
• The truth about work life balance.
• Tapping into magic of the virtuous cycle of creativity.
D’Arcy Benincosa Photography
Photographer | Business Coach
D'Arcy Benincosa is the founder of The PATH Worldwide Workshops, a destination wedding photographer, and a business coach to creative entrepreneurs. Believing that all things are possible, she is committed and passionate about living a life she loves and helping others achieve the same freedom by creating businesses that bring them joy, wealth, fulfillment and adventure. Her work has been seen in print in Sports Illustrated, Bride's, Harper's Bazaar, Style Me Pretty, and Once Wed. Her work has also been seen on The View, ABC, and NBC and featured on Upworthy, Huffington Post Weddings, and even tweeted about by Stephen Fry.
D’Arcy will be presenting the following:
Your Marketing Map! How to Market Yourself in the Modern Age
Money, Mindset AND Passion, Purpose, and a Big Beautiful Paycheck
Ponderosa & Thyme
Floral Artist | Educator
Katie is an international floral artist based in the heart of the Willamette Valley near Portland Oregon. Best known for her textural floral designs inspired by nature, Katie uses the most luxurious and beautiful flowers available while incorporating locally foraged, unique and sensory plants into each arrangement for a visually breathtaking experience.
Her design aesthetic could be best described as playful, romantic, herb-y and fragrant. Besides periodically creating florals for weddings, Katie and her team host incredible workshops worldwide for florists and other creatives to explore the art of floral design and creative process.
Katie will be leading the following sessions:
Creating Beauty in the Hard Places
Life is bittersweet, full of beautiful and difficult things. As a creative it’s helpful to know how to find the beauty in every season of life so that we can keep creating no matter what’s happening around us. Difficult seasons can be paralyzing, but with the right perspective they can become a catalyst and fuel for our creative process. In this session we are going to dig deep together and discover how to gain a new perspective about the hardest places in life so we can move out of a place of survival into using every circumstance to create beauty.
1. You can create beauty in the desert places of life.
2. Pain can be a catalyst for creativity.
3. Nothing is wasted.
Foraged and Found: A Lesson in Creative Floral Arranging
Nature is our best guide when creating floral arrangements and you can create something amazing wherever you are when you focus on using the shapes and texture nature provides for free! During this course we will go on a foraging expedition together, then we will learn how to create beautiful botanical table arrangements using foraged and easily accessible ingredients to make something spectacular.
1. Anyone can create beautiful floral arrangements when you've got the right ingredients. Take a walk and open your eyes to the possibilities!
2. Nature is our best teacher, listen to what she has to say about color/shape/texture, she's always right.
3. Listen to your instinct when working with flowers and you'll find your flow.
Cottage Hill Magazing
Editor in Chief | Creative Director | Writer
Katie is an editor in chief, creative director, writer and thought leader for artists. As a former ballerina and choreographer, Katie coaches creative professionals in a unique way utilizing her self-developed curriculum Editor's Course to ensure creative authenticity and sustainability. After Katie launched Cottage Hill in November 2014 as the only lifestyle and wedding publication, its inaugural magazine – The Homecoming Issue was immediately welcomed by thousands of readers in 43 US states and 4 countries before landing in all Barnes & Noble newsstands, The Captivated Issue and The Pioneer Issuefollowed in May and October 2015. Focusing more on lifestyle stories, The Grace Issue debuts Fall 2016. Cottage Hill is named after Katie’s hometown and celebrates lives worthy of an elegant and meaningful legacy through original inspiration, real stories and fine art photography by artists around the globe.
Katie will be presenting the following:
How to be a Creator
In a 'saturated' industry, how does a wedding pro stand out, attract the ideal client and produce fulfilling work? Katie will address this conversation of 'saturation' from an artistic perspective and how to stop thinking of yourself as a creative, but a creator. When you approach your role as a creator, you will naturally develop original work, guide the clients you can best serve towards you, catch the attention of publications and feel more satisfied with the process. It's not as complicated as you think. We will work through some ideas on mindset, simple tactics and strategies to refresh your 'creative well' as well as address some of the sticky situations in the industry like copying.
1. Understand how to work as a creator, not just creative.
2. Learn how to apply the scientifically-backed ways to produce more original and fulfilling work.
3. Navigate sticky situations in the industry with grace, not gossip.
Assured + Well
Together with Katie, you will be faced with the most truth-revealing questions to uncover your deepest desires and motives in this series of clarity exercises. Recording answers by hand in your notebooks, you should expect to hand-write pages and pages of heart-centered answers directing you to exactly what you desire in your work, your business, life, and legacy.
1. Find clarity in your business and life direction.
2. Learn how to pursue your dreams sustainably.
3. Learn tips and tricks that will help you stay focused on your own course.
Paige Hulse Law
Attorney | Educator
Paige Hulse is the attorney behind Paige Hulse Law, a law firm for creative entrepreneurs and small business owners; and the Creative Law Shop, an online shop with contract templates and curated resources for creatives.
After working as a contractor litigator by day while running a calligraphy business by night, she left the traditional law firm world to open her own practice in 2017. She simultaneously uses her personal knowledge of owning a creative small business with her years of experience working as a contract attorney to bridge the gap between the legal and creative worlds.
Now, Paige takes pride in working with her clients to simplify the law, so they are equipped to create with confidence. She’s passionate about helping her clients protect their own passions, so that they can build businesses that endure.
When she’s not practicing law, you can usually find her wrangling her spunky chocolate lab with her husband, Matt, or finding any excuse to be outside with her horse.
Paige will be presenting the following:
Protecting Your Business From Copycats:
1. How business owners can protect themselves from it happening (appx 10 min)
A. How to protect your website through your terms and conditions
B. Registrations that can protect you, such as copycats and trademarks
2. How to react appropriately after you’ve been copied (appx 5 min)
A. Steps on how to reach out; when its appropriate and what you should stay mindful of
3. What happens if you are accused of copying (appx 5 min)
A. How to handle it correctly without exposing your business to unnecessary liability
4. Defamation: the dark side of the copycat conversation (appx 10-15 min)
A. Online defamation; libel and slander
B. How this is the area where business owners get into the most trouble
5. Creating from a place of originality and truth (appx 15-20 minutes)
A. The theory that there is “no such thing as original art”; How close is “too close” to others
B. Honor the truth of your work and protect yourself with a sound legal
6. Q&A (remaining time)
1. What is a contract, and why do you need one?
2. What should be in your contract; how you can test the integrity of your contract
A. How to handle clients and contracts, when…
B. You’re asking a client to sign a contract, and you don’t know what to say
C. Your client wants to amend the contract, or change something later
D. Someone else wants to sign, such as the mother of a bride for a wedding contract
E. Your client wants to negotiate your contract
3. How to handle contract cancellations
Lexia Frank Photography
Photographer | Educator
Lexia Frank is a highly sought after fine art wedding and portrait film photographer, who regularly shoots throughout the continental United States as well as internationally. As a former ballet dancer with the Madison Ballet, she attributes her love for the human form and the arts from her years in training, and she translates this beautifully into her photography. While obtaining her degree in Fine Art from the University of Wisconsin she fell in love with the traditional practices of film photography, and continues to use these methods of image-making in her business which helps to set her apart from the slew of digital media in this current age. In her work, she aspires to create honest, raw, quietly emotional imagery.
In 2011 Lexia won the prestigious Canon Project Imagin8ion Contest chosen by Ron Howard as the winner from amongst almost 100,000 photographs. The chosen photograph went on to inspire the award winning film “When You Find Me”, directed by Academy Award winning director Ron Howard and Bryce Dallas Howard. Ron Howard says about Lexia’s work: “It’s dramatic, it’s utterly human, powerfully relatable. (Her work) spoke so pointedly, powerfully, to a very relatable set of human emotions.”
She, as well as her work, have graced the cover of many national magazines such as BabyTalk, Rangefinder, and Veil magazine; exhibited in galleries; and authored many articles on photography. She has also been featured numerous times in wedding blogs and printed magazines like Martha Stewart Weddings and Destination I Do. She has been interviewed for magazines and news programs alike, and as an industry leader she also teaches master classes at the world’s largest photography convention- WPPI (Wedding and Portrait Photographers International). Her work has taken her all over the world- to Africa, the Middle East, Europe, South America, the Caribbean and beyond. In the future she hopes to continue to tell people’s stories photographically here in the US and beyond, and to teach her two young boys the art of slowing down to appreciate the beauty that is this life.
Lexia will be presenting the following:
Directing and Composing a Lifestyle Editorial
Learn as Lexia directs and composes a lifestyle editorial shoot for publication. Learn why story-telling is the most crucial aspect of an editorial, not just the quality of the imagery produced or the subject matter itself. Watch in real-time as Lexia photographs a lifestyle shoot for Camp Wed- this class is for anyone in the wedding industry, not just photographers! While photographers will get a keen insight into how Lexia shoots an editorial lifestyle shoot, this class will be great for anyone who offers a product or service that wants to be published. Bring your camera!
1. Understand story-telling as it relates to editorials and why it's so important
2. Watch Lexia shoot a lifestyle editorial for camp wed in real time, as she problem solves difficult situations, composes shots, and directs to further the story of the shoot as she talks you through exactly what she's doing.
3. Take beautiful photos along with Lexia for your portfolios and social media.
Designer | Calligrapher
I’m Angela, the designer, calligrapher, editor, photographer, and owner of Saffron Avenue. I’m a brand stylist for small businesses who appreciate art, detailed design, and creating outside of the box. A calligrapher that tries to create various styles that are unique and personal. An artist that simply loves to be challenged and always wants to learn new things. A maker that chooses to DIY over buying. And a sucker for a well-made dirty chai latte and fresh white tulips. Oh, and I can barely go a day without my crazy pup Curry. I absolutely love what I do and want to share it with the world…and more than anything, I want to live life more beautifully.
Angela will be presenting the following:
How to Find Your Brand Style
Join me as we dive into understanding your brand goals, season, color palette, and ideal client in order to help you discover your brand style. We will go in-depth into a brand personality questionnaire, learn the formula for refining your Pinterest board and pulling pins, and understand how to properly pair colors for your own palette.
1. Narrow down your vision, ideal client, future goals.
2. Understand how to refine your pinterest pins create a color palette.
3. Examples and actionable items on how to implement it into your brand.
A beginner style watercolor class where you will learn about the necessary watercolor supplies, the technique of using watercolor, the process of creating art, and how to properly make and create watercolor foliage and flowers. A relaxing way to express your creativity and take in nature around us!
1. Learn the basics of watercolor an the supplies.
2. Learn how to create watercolor foliage + flowers.
3. Create a fun takeaway project.
Andrea VandeBerg & Sarah Sarbacker
Cherry Blossom Events
Wedding & Event Designers | Camp Wed Founders
(Pictured on right) One half of a talented team, Sarah Sarbacker co-owns Cherry Blossom Events, a wedding and event planning company based in Madison, WI. Sarah loves producing beautiful and cohesive events that reflect the hostess’ personal style, and has a passion for design and planning, whether it’s a small dinner party at home, a wedding or any other of life’s celebrations.
(Pictured on left) The other half of the Cherry Blossom Events dymanic duo. Andrea VandeBerg loves to personalize details and make each event unique and creative in its own way. Young entrepreneurs - and busy young mothers - she and Sarah love what they do and aim for a planning process that’s almost as much fun as the party.
Together these two dream up the most amazing details to make Camp Wed the magical experience that it is.
One Fine Day Productions
Filmmaker | Camp Wed Co-Producer
Amy Johnson is the owner and creative director of One Fine Day Productions, a cinematography company that caters to luxury weddings. Amy has been producing wedding films and films for the wedding industry since 2002. Her company has received numerous awards and their services are sought after worldwide. She is a 6x Emmy winner for her work in the commercial world and serves clients like Martha Stewart Weddings and Fox Sports. Amy is very knowledgable and passionate about the wedding industry and is excited to share this passion with others.
In 2017, Amy joined forces with Cherry Blossom Events to assist in the production of Camp Wed. She enjoys supporting Sarah and Andrea in this most amazing retreat.